This Privacy Policy describes how Brinker International, Inc. and its wholly owned subsidiaries (including Chili’s, Inc. (“Chili’s”), Maggiano’s Little Italy (“Maggiano’s”), and It’s Just Wings (“collectively, “Brinker”) collect, use, disclose, or otherwise process information that relates to individuals (“Personal Information”) including in connection with visits to Brinker-owned and operated restaurants and interactions with our online services through our corporate website (www.brinker.com), and branded websites (including Chili’s, www.chilis.com and Maggiano’s http://www.maggianos.com/) (collectively, our “Sites”), corresponding mobile applications (“Apps”), and digital communications (such as emails) that link to this Privacy Policy (collectively, our “Services”).
If you work for Brinker or apply for a job with us, please see our Applicant and Worker Privacy Notice. For residents of certain states, additional disclosures about the information we collect is available in our supplemental disclosure below. In states with laws applicable to consumer health data our Consumer Health Data Privacy Notice also applies. Finally, please note that this Privacy Policy does not apply to Chili’s franchises or licensees or to any websites or mobile applications that they offer. Chili’s franchisees and licensees are independent business owners. Questions, comments, or any concerns pertaining to any of the Chili’s franchisee or licensee owned properties or their information practices should be directed to the applicable franchisee or licensee.
Table of Contents:
Clicking on the links below will take you directly to the corresponding section of this Privacy Policy.
Section 1: Personal Information We Collect
Section 2: How We Use Personal Information
Section 3: How We Disclose Personal Information
Section 4: Retention of Personal Information
Section 5: Your Privacy Rights and Other Choices
Section 6: Security Practices
Section 7: Where Personal Information is Processed and Stored
Section 8: Children
Section 9: Links to Other Websites and Services
Section 10: Notice of Financial Incentive and Loyalty Rewards Program
Section 11: Changes to this Privacy Notice
Section 12: How to Contact Us
Section 13: Information for California Residents – California Notice at Collection
The types of Personal Information we collect about you depend on how you interact with us and how you use our Services. Generally, you are under no obligation to provide Personal Information to us. However, in certain cases, we may be unable to fulfill Services you’ve requested without your Personal Information.
We may combine the information you provide to us with information that we collect or generate through automated methods, and with information we receive from other sources (as described below). For example, when you add a method of payment to your profile in our mobile app, we may combine your profile with information we receive from our payment processors or other providers regarding transactions made with the same payment credentials in one of our owned-and-operated restaurants.
We collect Personal Information that you may provide to us when interacting with us and using our Services. You may provide Personal Information when contacting us on behalf of yourself or an organization you are affiliated with, when you create an account, register with any of our Services, enroll in one of our Loyalty Programs, sign up for communications from us, or when you visit one of our owed-and-operated restaurants. The categories of Personal Information we may have collected in this context include:
We may generate or collect automatically certain types of Personal Information when you interact with us and our Services. The categories of Personal Information we may collect in this context include:
We, our service providers, and certain third parties we work with may use cookies, pixel tags, or similar tracking technologies (“Tracking Technologies”) to gather the information described above when you use, access, or otherwise interact with our Services. Below we have described how we use Tracking Technologies. The “Managing Cookies and Other Tracking Technologies” section below describe your choices relating to our use of Tracking Technologies.
Our use of Tracking Technologies generally falls into the following categories:
Essential | These Tracking Technologies are necessary for the Sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but this may disable certain functionalities available to other users of the Services. These Tracking Technologies do not store any personally identifiable information. |
Advertising | These Tracking Technologies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other Sites by uniquely identifying your browser and internet device. If you do not allow these Tracking Technologies, you will still experience advertising, but the advertising will not be customized. |
Performance | These Tracking Technologies allow us to collect analytics – for example, to count visits to our Sites, analyze sources of traffic, and otherwise collect metrics that help us measure and improve the performance of our Sites They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these Tracking Technologies, we will not have less information about your use of our Sites that we use to support and enhance our Services. |
To operate our Services and provide you with the products and services we believe that may be of interest to you, we may receive your Personal Information from the following third parties:
The types of Personal Information we may collect from these third-party sources include:
We use Personal Information for a variety of business and commercial purposes, including to conduct our business, provide you with the best products, services, and experiences possible, and for purposes that may be disclosed to you at the time you provide your Personal Information. We know transparency is important so below are the ways we use Personal Information.
We use the Personal Information we collect to provide our Services, conduct our business operations, and to customize your experiences with us. These purposes may include:
We may use your Personal Information to respond to or notify you, including when you reach out to us with a comment, request, or question; notify you regarding products or Services you have purchased; enter a contest or sweepstakes, or complete a survey; or otherwise, to send you technical notices, updates, security alerts, and other administrative messages.
We may use your Personal Information to evaluate new products or services or improve existing products or services; for research and analytical purposes, including to understand how you use our Services, the methods you use to access our Services, and to measure interest and engagement in the Services.
We may use your Personal Information to send you marketing and advertising communications relating to the Services. These marketing and advertising communications may be tailored to your interests or more general in nature. Please visit Section 1.3 to learn more about how we use Collection Technologies for our advertising purposes.
If you sign up to participate in a contest or sweepstakes offered through the Services, we may use the Personal Information you provide when you enter the contest or sweepstakes to run the contest or sweepstakes and notify you if you are the winner.
The Personal Information you provide when you sign up for any Loyalty Program is used to keep track of your purchases and administer the Loyalty Program pursuant to its Program Terms.
We may use Personal Information for legal, fraud prevention, or safety purposes, including to defend or protect us, you, our customers, or third parties, from harm or in legal proceedings; maintain the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; enforcement our agreements and policies; address legal and regulatory compliance; prevent, identify, and investigate potential or actual illegal activity; or notify you of any other legal or safety issues.
For other business purposes, including to operate and improve our business and business activities, for research, to maintain our programs, accounts, and records; to understand your satisfaction with our products and services including our websites and apps; to detect and prevent fraud or misuse of our Services; in connection with business transfers; and for any other business purpose permitted by law.
We may disclose any of the Personal Information we collect to the third parties described below. We may also share anonymous, de-identified, or aggregate information that cannot reasonably identify you with others for any purpose, as permitted by applicable law. Please note that any Personal Information that you post to a profile, blog, comment section, or forum on our Services or social media pages may be available to other users of those forums or, in some cases, made publicly available. Under no circumstances do we disclose your Personal Information in exchange for money.
Brinker engages other companies to perform functions on our behalf (collectively, “Service Providers”), such as operating and supporting the Services, analyzing data, or performing marketing or consulting services. These Service Provider may use your Personal Information only as directed or authorized by us or as authorized by applicable law and are prohibited from using or disclosing your information for any other purpose.
We work with third party companies that support our: (1) advertising and marketing efforts, including to serve interest-based advertisements across the Internet; track and categorize your activity, interests and device(s) used over time on our websites and applications, and on third-party websites and mobile applications; and (2) research and analytics efforts, including to better understand how use our websites and applications to improve those technologies and optimize your experience and interactions.
Our third-party advertising or analytics partners may include, for example:
We may disclose your Personal Information if you use certain features or tools available on our Services that enable you to connect to a social media account or to share content on social media platforms such as Facebook, X (previously known as Twitter), or Instagram.
We may disclose your Personal Information to professional advisors, such as lawyers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
We may share your Personal Information to government authorities and other third parties for the legal, fraud prevention, and safety purposes described above in the "How We Use Personal Information" section. In some jurisdictions, we may be required to publicly share information of sweepstakes and contest winners.
We may sell, transfer, or otherwise share some or all of our business or assets, including your Personal Information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
We may disclose your Personal Information in situations where we have your consent or instruction to do so.
We retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We may retain Personal Information to comply with our legal obligations, resolve disputes, enforce our agreements, to protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.
The privacy choices you have about your personal information are determined by your specific circumstances, the context, and applicable law and are described below.
Certain states provide individuals with rights pertaining to the privacy of their Personal Information. Depending on your state of residence, you may have the right to request:
We will not discriminate or retaliate against you for any exercise of one of these rights.
Exercise Your Privacy Rights: To ask a question, exercise your privacy rights under applicable law, or to appeal a decision made concerning a privacy request you submitted please Contact Us.
To opt out of your Personal Information being used for targeted advertising purposes or for a use that would constitute the “sale” of Personal Information under certain state laws, please follow the instructions under “Cookies and Other Tracking Technologies” or you may exercise your right to opt out by broadcasting an opt-out preference signal such as GPC (as described above).
For reference, the categories of Personal Information Brinker may disclose for targeted advertising or “selling” purposes are limited to Identifiers, Device and Internet Browsing Information, Geolocation Information, and Inferences.
Brinker implements and maintains reasonable security procedures and practices such as physical, technical, and administrative measures to safeguard Personal Information that Brinker processes. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee or warrant the security of any Personal Information that we process.
All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.
Our Services are not directed to children under the age of 13 and do not knowingly collect Personal Information from children under the age of 13. If you are a parent or guardian and believe your child has provided us with Personal Information, please Contact Us so we can take steps to delete the information from our files. If we become aware that a child under 13 has provided us with Personal Information, we will take steps to delete the information from our files.
The Services may include links to other websites and online services operated by third parties, including websites that use the “Chili’s” name but that are controlled and managed by Chili’s franchisees and licensees. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your Personal Information. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use, as well as the privacy policies of the advertisers whose ads you may choose to click while on our Services.
We offer our customers Loyalty Programs (the My Chili’s Rewards Program, Maggiano’s eClub, and It’s Just Rewards) that provide certain perks, such as discounts, points, benefits or free dessert on your birthday. We may also provide other programs from time to time such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for a Loyalty Programs or one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of Personal Information, they might be interpreted as a “financial incentive” program under California law. The value of your Personal Information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.
These Programs are voluntary and allow us to grow our business and provide additional benefits to you. You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules. Please review the Program Terms for each Program.
Please note that if you request deletion of your Program account and/or Personal Information, then we will no longer be able to provide you with the same benefits, rewards, and promotions. We must maintain the Personal Information that you provide for us to provide the Programs’ benefits to you.
We disclose your Personal Information to our loyalty program partner(s) Salesforce and GALE.
We may make changes to this Privacy Policy, and may apply any changes to information previously collected, as permitted by law. Please be sure to check this Privacy Policy for updates from time to time as we will review it periodically as required by law and make updates as necessary. If we make material changes to this Privacy Policy, we will notify you by posting the updated Privacy Policy on our Sites and Apps, or as otherwise required by applicable law.
If you have questions, concerns, or complaints about this Privacy Policy or our information practices, or if you would like to exercise your privacy rights, please contact us by:
Using our Privacy Portal: here
Calling us at: 972-770-8800
Writing to us at:
Brinker International, Inc.
3000 Olympus Blvd.
Dallas, TX 75019
Attn: Legal Department
California law requires us to disclose the following information with respect to our information practices. If you are a California resident, this section applies to you in addition to the rest of the Privacy Policy. The "Personal Information We Collect" section identifies the categories of Personal Information we collect, and the sources from which we obtain such information. We collect and use Personal Information for the business or commercial purposes described in the How We Use Personal Information" section above. We disclose the above categories of Personal Information for business or commercial purposes as described under "How We Disclose Personal Information" section above. We may also disclose any of the above categories of Personal Information: (1) for legal, fraud prevention, or safety purposes; (2) to our Professional Advisors; (3) because of a Business Transfer; or (4) based on your consent or instruction.
Subject to certain limitations, California residents have the privacy rights as outlined above under the “Privacy Rights” section of this Privacy Policy.
California residents may request information concerning the categories of Personal Information, if any, we share with third parties or affiliates for their direct marketing purposes. If you would like more information, please Contact Us.
Privacy Policy last updated: 03/04/2026